It also provides users with a list of background songs and filter options to customize videos. It stands out among many social media platforms because of its heavy focus on short video content, which lasts for either 15 or 60 seconds. Although many compare the app to WeChat and suggest they are the biggest competitors to each other, the two apps have vastly different features and user demographics. Launched in 2016, Douyin is a short video platform developed by Chinese Internet giant ByteDance. Growth of DAUs of Dpouyin in 2019 Source: WeChat Public Account What Is Douyin? What exactly about the app that makes it so viral? How do brands leverage Douyin to maximize the effects of their social campaigns? As of January 5, 2020, Douyin has reached the hallmark of 400 million daily active users (DAUs), which is almost half of China’s online population. You have probably heard of Douyin, the fastest-growing short video app that has won the hearts of some of China’s youngest online population. It’s republished here as part of 36Kr’s ongoing partnership with Nikkei. This article first appeared on Nikkei Asia. WeChat, Alipay, Taobao, Kuaishou, and Baidu have been the gala’s partners in previous years. Pinduoduo is facing a public backlash due to its handling of a series of labor controversies.Įach year, CCTV selects one internet company to dispatch red packets containing random amounts of cash on its mobile app during the gala program, a rare opportunity for the tech partner to gain new users. The launch of ByteDance’s payment service comes on the heels of state-run broadcaster CCTV dropping Pinduoduo as a key partner for its Chinese New Year gala, which has an audience of 1.2 billion people, for Douyin, Chinese media have reported. While unlisted ByteDance does not disclose sales figures, major rival Kuaishou Technology, which is seeking an IPO in Hong Kong, saw e-commerce transactions reached RMB 94.5 billion (USD 14.6 billion) in the third quarter last year, which nearly equaled sales for the first six months of the year. ByteDance, which so far counts advertising as its major revenue source, set up a separate business unit for e-commerce in June, and it has invested heavily to lure popular livestream hosts to its platform. Online shopping in China shot up last year during the coronavirus pandemic, and brands are increasingly tapping into livestreaming to sell products. That has prompted companies such as Meituan, JD.com, and Pinduoduo to launch their own payment services.īyteDance also is looking into cutting its reliance on Alipay and WeChat Pay, as it grows its own e-commerce business. Read more: ByteDance’s Douyin to replace Pinduoduo as red packet sponsor of CCTV galaĭuring big promotional campaigns like the annual Singles Day shopping festival in November, it is not uncommon for smaller platforms to experience system glitches because the two payment giants prioritize transactions on their own platforms. Other more complicated functions such as online lending, insurance policies and wealth management products are not supported currently.Īlipay and WeChat Pay dominate China’s online payment market, and their smaller rivals often have to rely on the two services for most online transactions. Also, many digital platforms have stopped selling online deposit products.Ĭurrently, Douyin Pay enables only general bank card functions, such as cash withdrawals and transfers, as well as payments within its own Douyin app, a company spokesperson said. The launch of ByteDance’s payment service comes at a time when China’s bank regulators are tightening rules for online financial services offered by internet players, which culminated in the cancellation of Ant’s blockbuster initial public offering in November. Chinese regulators stopped issuing such licenses in 2016. ![]() ![]() That deal allowed ByteDance to obtain the valuable online payment license from Hezhong Yibao. The app interface shows that its payment service supports cash transfers with major banks, including Bank of China, Agricultural Bank of China, Bank of Communications, and China Construction Bank.ĭouyin’s payment service is provided by Wuhan Hezhong Yibao Technology, which was acquired by ByteDance founder Zhang Yiming in September. ![]() “The setup of Douyin Pay (Douyin Zhifu) is to supplement the existing major payment options, and to ultimately enhance user experience on Douyin,” the Beijing-based company said in a statement on Tuesday. The latter two are offered by, respectively, Ant Group, an affiliate of Alibaba Group Holding, and Tencent Holdings. Users of Douyin, ByteDance’s Chinese version of TikTok, recently discovered that they have been offered an additional payment option for in-app purchases, called Douyin Pay, alongside the existing Alipay and WeChat Pay. ![]() ByteDance, the operator of China’s largest short-video platform, has quietly launched a payment service in a move to expand its e-commerce business.
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